Investing can be a daunting task, especially for beginners. With so many investment options available, it can be challenging to decide where to start. One unique investment opportunity that has gained popularity in recent years is investing in Pokemon. Yes, you read that right. Pokemon, the beloved Japanese franchise that took the world by storm in the late 1990s and continues to captivate audiences to this day. In this beginner’s guide, we will explore the world of investing in Pokemon and provide you with valuable insights on how to get started in this exciting market.

The Pokemon Craze: A Brief Overview

Before we dive into the world of Pokemon investing, let’s take a quick look at the Pokemon craze and its impact on popular culture. Pokemon, short for “Pocket Monsters,” was created by Satoshi Tajiri and Ken Sugimori in 1996. It quickly grew into a global phenomenon, with a trading card game, animated TV series, movies, video games, and merchandise.

Pokemon has always been synonymous with collectibles, and the trading card game, in particular, has garnered a dedicated and passionate fan base. Pokemon cards are not just pieces of cardboard; they are a representation of nostalgia, childhood memories, and a growing market for investors.

The Rise of Pokemon Investing

In recent years, there has been a significant surge in interest and demand for Pokemon cards, leading to a rise in their value and the emergence of a secondary market. While some may view it as a fad, Pokemon investing has proven to be a lucrative venture for those who have a keen eye for market trends and the ability to identify valuable cards.

The primary driver behind the rise of Pokemon investing is nostalgia. Many individuals who grew up with Pokemon now have disposable income and a desire to relive their childhood memories by owning the cards they once coveted. Additionally, the popularity of online platforms and marketplaces has made it easier than ever to buy, sell, and trade Pokemon cards, further fueling the demand.

Understanding the Basics of Pokemon Investing

Before diving headfirst into Pokemon investing, it’s crucial to understand some essential concepts. Here are a few key points to keep in mind:

  • Research is Key: Just like any other investment, conducting thorough research is crucial before making any purchasing decisions. Familiarize yourself with the different generations of Pokemon cards, sets, rarities, and trends in the market. Stay updated with the latest news and developments in the Pokemon world.
  • Condition Matters: The condition of a Pokemon card has a significant impact on its value. Mint condition cards, which have been well-preserved and show minimal signs of wear, command a higher price in the market. Learning how to grade cards and understanding the grading scales used by professionals can help you assess a card’s condition accurately.
  • Invest Based on Rarity: Rarity plays a vital role in determining a Pokemon card’s value. Generally, cards with unique characteristics, limited production runs, or special editions tend to be more valuable. Keep an eye out for cards featuring holographic effects, first editions, shadowless prints, and promotional cards.

Building a Pokemon Investment Portfolio

Just like a diversified investment portfolio, building a well-rounded Pokemon investment portfolio is vital. Here are some tips to help you create a robust Pokemon collection:

  • Focus on the Classics: Start by investing in cards from the early generations, known as the base set. These original cards often hold sentimental value and have historically shown strong market performance.
  • Diversify Your Holdings: Don’t limit yourself to a single generation or type of card. Consider investing across different sets, generations, and rarities to spread your risk and increase the potential for higher returns.
  • Stay Informed: Keep up with market trends, monitor auction prices, and interact with other collectors to gain insights and stay ahead of the curve. Joining online forums, attending Pokemon conventions, and networking with fellow enthusiasts can provide valuable information and trading opportunities.

The Pokemon Investment Community

The world of Pokemon investing extends beyond simply buying and selling cards. The Pokemon investment community is a vibrant and active group of collectors, traders, and enthusiasts who come together to discuss their passion, share knowledge, and connect with like-minded individuals.

Engaging with the Pokemon investment community can be immensely beneficial for beginners. You can learn from seasoned investors, gather valuable tips, and potentially discover hidden gems or trading opportunities. Online platforms such as forums, social media groups, and dedicated websites provide a wealth of information and resources to help you navigate the Pokemon investment landscape.


Investing in Pokemon can offer a unique and exciting opportunity to combine nostalgia and financial gain. However, like any investment, it requires careful research, due diligence, and a long-term perspective. Whether you are a die-hard Pokemon fan or a seasoned investor looking to diversify your portfolio, exploring the world of Pokemon investing can be an enjoyable and potentially profitable endeavor.

Remember, as with all investments, there are risks involved, and success is never guaranteed. It’s essential to undertake thorough research, seek expert advice if needed, and only invest what you are willing to lose. Happy investing and may your Pokemon collection grow as strong as your investment portfolio!