Investing for a better world has become an increasingly popular choice for those looking to make a positive impact through their financial decisions. As an investment expert, I believe that investing in humane causes can not only generate returns, but also create a more equitable and sustainable society. In this article, I will discuss some strategies and tips on how to invest in humane causes, and how you can align your investments with your values.

1. Understand Impact Investing

Impact investing is an approach that aims to generate a social or environmental impact alongside financial returns. It involves investing in companies, organizations, or projects that are dedicated to addressing social or environmental challenges, while also making profits. Impact investments may focus on areas such as renewable energy, affordable housing, education, healthcare, and sustainable agriculture.

2. Identify Your Values

Before you begin investing in humane causes, it’s important to identify the values that are most important to you. What specific issues or causes do you want to support? Are you passionate about gender equality, climate change, or animal welfare? Understanding your values will help you narrow down your investment options and make more informed decisions.

3. Research and Select Humane Investments

Once you have identified your values, the next step is to research and select investments that align with those values. Look for companies or funds that have a clear commitment to social and environmental responsibility. Consider their track record in addressing the issues you care about and their future plans for impact. Look for certifications such as B-Corp or evidence of sustainability initiatives.

Example: If you are passionate about clean energy, you can consider investing in renewable energy companies, solar infrastructure projects, or funds that specialize in clean technologies.

4. Diversify Your Portfolio

Diversification is a key principle of investing, and it applies to investing in humane causes as well. Don’t put all your eggs in one basket. Spread your investments across different sectors and asset classes to mitigate risk. By diversifying, you can support multiple causes while also managing your financial exposure.

5. Evaluate Financial Performance

While investing in humane causes is about making a positive impact, it’s also important to evaluate the financial performance of your investments. Look for investments that have the potential for long-term growth and profitability. Consider the financial stability of the companies or funds you are investing in, as well as their ability to deliver consistent returns.

6. Engage and Vote with Your Investments

Investing in humane causes goes beyond just allocating capital. You can also actively engage with the companies or funds you invest in. Attend shareholder meetings, voice your concerns, and vote on resolutions that align with your values. By using your influence as an investor, you can encourage positive change and hold companies accountable.

7. Measure and Track Impact

It’s important to measure and track the impact of your investments in humane causes. Look for investments that provide transparent reporting on their social and environmental impact. Understand how your investment is making a difference and hold the companies accountable for their commitments.

8. Seek Professional Advice

Investing in humane causes can be complex and nuanced. If you are unsure about the best approach or need guidance, consider seeking advice from a financial advisor who specializes in sustainable and impact investments. They can help you navigate the landscape, identify the best opportunities, and create a customized investment strategy.


Investing in humane causes is not only an opportunity to grow your wealth, but also a way to contribute to a more just and sustainable world. By understanding impact investing, identifying your values, researching investments, diversifying your portfolio, evaluating financial performance, engaging with companies, measuring impact, and seeking professional advice, you can align your investments with your values and make a positive difference through your financial decisions.