If you are looking to invest in the electric vehicle space, one company that has been gaining a lot of attention lately is Canoo. Canoo is a Los Angeles-based electric vehicle manufacturer that is focused on providing affordable and sustainable transportation solutions. In this comprehensive guide, we will explore everything you need to know about investing in Canoo and why it could be a promising investment opportunity.

The Electric Vehicle Revolution

The electric vehicle market has been growing rapidly in recent years, driven by increasing concerns about climate change and a growing demand for more sustainable transportation options. As governments around the world push for stricter emissions regulations and incentives for electric vehicles, companies like Canoo stand to benefit from this shift in consumer preferences.

According to a report by BloombergNEF, global electric vehicle sales are projected to increase from 1.7 million units in 2020 to 8.5 million units in 2025. This represents a compound annual growth rate of nearly 30%. With its innovative approach to electric vehicle manufacturing, Canoo is well-positioned to ride this wave of growth.

Canoo’s Unique Business Model

One of the things that sets Canoo apart from other electric vehicle manufacturers is its unique business model. Instead of selling vehicles to individual consumers, Canoo plans to offer its vehicles on a subscription-based model. This means that customers will pay a monthly fee to use the vehicle, which includes all maintenance and insurance costs.

This subscription-based model has several advantages. Firstly, it provides a more affordable option for consumers who may not be able to afford the upfront cost of purchasing an electric vehicle. Secondly, it provides a predictable source of revenue for Canoo, as customers commit to paying a monthly fee for an extended period of time.

Partnerships and Strategic Alliances

In addition to its innovative business model, Canoo has formed partnerships and strategic alliances with other companies in the electric vehicle space. For example, the company recently announced a strategic partnership with Hyundai Motor Group, which will allow Canoo to leverage Hyundai’s global footprint and manufacturing capabilities.

This partnership will not only help Canoo accelerate its vehicle production but also benefit from Hyundai’s expertise in vehicle development and quality control. Furthermore, Canoo has also entered into a strategic alliance with electric vehicle charging infrastructure provider, EVgo, to support the expansion of its subscription-based model.

Canoo’s Vehicle Platforms

Canoo has developed two modular vehicle platforms, known as “skateboards”, which can be customized to accommodate different types of vehicles. The company’s first vehicle, the Canoo Lifestyle Vehicle (LV), is a spacious electric vehicle designed for urban environments. It offers a range of up to 250 miles on a single charge and features a flexible interior layout.

In addition to the Canoo LV, the company is also developing the Canoo Multi-Purpose Delivery Vehicle (MPDV) platform, which is designed for last-mile delivery. With the growth of e-commerce, the demand for electric delivery vehicles is expected to increase significantly in the coming years, making this an attractive market for Canoo.

Financial Performance and Outlook

Although Canoo is still a relatively young company, it has generated a lot of interest from investors. The company went public in 2020 through a reverse merger with a Special Purpose Acquisition Company (SPAC) and raised $600 million in financing. This funding has allowed Canoo to continue developing its electric vehicle platforms and expand its operations.

Looking ahead, Canoo plans to start production of its vehicles in 2022 and aims to have over 15,000 vehicles on the road by the end of 2023. The company expects to achieve profitability by 2025, driven by increasing sales volumes and economies of scale.

Risks and Considerations

While Canoo presents a compelling investment opportunity, it’s important to consider some of the risks associated with investing in the electric vehicle industry. One of the main challenges facing Canoo is competition from established automakers who have also entered the electric vehicle market.

Furthermore, the success of Canoo’s subscription-based model will depend on its ability to attract and retain a large customer base. If consumers are not receptive to this new way of owning and using vehicles, it could impact Canoo’s growth prospects.


Investing in Canoo provides an opportunity to participate in the growing electric vehicle market. With its unique business model, strategic partnerships, and innovative vehicle platforms, Canoo has the potential to disrupt the automotive industry. However, it’s important to carefully evaluate the risks and do thorough research before making any investment decisions.