Investing can be a great way to grow your wealth and secure your financial future. While stocks and real estate may be the first investment options that come to mind, there is another asset class that offers potential for significant returns: blue chip art.

What is blue chip art?

Blue chip art refers to works by the most renowned and established artists, whose artwork has consistently held its value or increased over time. These artists include the likes of Pablo Picasso, Vincent van Gogh, and Claude Monet, among others. Blue chip artworks are considered to be the crème de la crème of the art world and are highly sought after by collectors and investors.

Why invest in blue chip art?

There are several reasons why investing in blue chip art may be a good option for beginners:

  • Historical performance: Blue chip art has shown a strong track record of performance, with prices often increasing significantly over the years.
  • Status and prestige: Owning blue chip art can bring a sense of prestige and status, particularly if you have artwork by renowned artists in your collection.
  • Portfolio diversification: Investing in blue chip art can provide diversification for your investment portfolio, reducing risk by spreading your investments across different asset classes.
  • Tax advantages: In some countries, investing in art may offer certain tax advantages, such as exemptions or deductions.

The process of investing in blue chip art

While investing in blue chip art can be rewarding, it’s important to approach it with the right knowledge and strategy. Here is a step-by-step guide to help beginners get started:

1. Educate yourself about the art market

Before diving into the art market, take the time to educate yourself about the different artists, art movements, and current trends. Attend art exhibitions, read books, and follow reputable art publications to gain a better understanding of the market.

2. Set a budget

Decide how much you are willing to invest in blue chip art. Setting a budget will help you narrow down your options and prevent you from overspending. Remember to factor in additional costs such as insurance, storage, and potential restoration expenses.

3. Consult experts and build relationships

Seek advice from art consultants, gallerists, and auction specialists who have expertise in blue chip art. They can provide guidance on which artists and artworks are worth considering, as well as help you navigate the art market.

4. Research and select artists and artworks

Research different artists and their bodies of work. Look for artists who have a consistent track record of high sales and demand. Explore their past auction results, exhibitions, and the critical reception of their work. This will give you insights into their market value.

5. Purchase from reputable sources

When buying blue chip art, it’s crucial to purchase from reputable sources. This can include established art galleries, reputable auction houses, or trusted private dealers. Ensure that the artwork comes with proper documentation, including certificates of authenticity and provenance.

6. Consider storage and insurance

Investing in art means you’ll need to address storage and insurance requirements. Blue chip artworks are valuable assets that require proper protection. Consider using professional art storage facilities and obtaining comprehensive insurance coverage to safeguard your investment.

7. Keep track of your investment

Maintain detailed records of your blue chip art investments, including purchase dates, prices, and any relevant documentation. Regularly monitor the performance of the artworks and stay informed about the art market to make informed decisions.

8. Seek professional advice when selling

If you decide to sell your blue chip art in the future, it’s advisable to seek professional advice. Art brokers or auction houses can assist you in navigating the selling process and maximizing your returns.


Investing in blue chip art can be an exciting and potentially lucrative venture for beginners. By educating yourself, setting a budget, consulting experts, and making informed decisions, you can navigate the art market with confidence. Remember, investing in art requires time, patience, and careful consideration, but the rewards can be both financial and aesthetic.