As an investment expert, I often get asked about different investment opportunities. One company that has been making waves in recent years is Barstool Sports. Known for its unique and entertaining content, Barstool Sports has gained a significant following and has become a popular brand among younger audiences.

Understanding Barstool Sports

Barstool Sports is a digital media company that focuses on sports and pop culture. Founded in 2003 by Dave Portnoy, the company started as a print publication and eventually transitioned into an online platform. Over the years, Barstool Sports has evolved and expanded its reach through various forms of content, including blogs, podcasts, and social media.

What sets Barstool Sports apart from traditional media outlets is its unique and often irreverent approach to sports coverage. The company prides itself on its ability to connect with its audience on a personal level, offering a more authentic and relatable sports experience.

Barstool Sports’ Business Model

While Barstool Sports initially relied on advertising revenue to sustain its operations, the company has since diversified its revenue streams. One of the most notable moves was the introduction of merchandise sales. Through its online store, Barstool Sports sells a wide range of products, including apparel, accessories, and even branded furniture.

In addition to merchandise, Barstool Sports also generates revenue through partnerships and sponsorships. The company has collaborated with various brands and organizations, providing an opportunity for advertisers to reach its large and engaged audience. This diversification has proven to be a successful strategy for the company, allowing it to monetize its content and create additional revenue streams.

Investing in Barstool Sports

Now that we have a basic understanding of Barstool Sports as a company, let’s discuss how you can invest in it. As of now, Barstool Sports is a privately held company, meaning its shares are not available for public trading on stock exchanges. Therefore, investing in Barstool Sports directly may not be possible for individual investors.

However, there may still be opportunities to indirectly invest in Barstool Sports. One way to do this is by investing in a company that has a stake in Barstool Sports. For example, in early 2020, Penn National Gaming acquired a 36% stake in Barstool Sports for $163 million. By investing in Penn National Gaming, you can indirectly gain exposure to Barstool Sports.

Another option is to invest in exchange-traded funds (ETFs) or mutual funds that hold shares of privately held companies. These funds provide diversification by pooling investments from multiple investors and allocating them to a portfolio of privately held companies like Barstool Sports.

Risks and Considerations

Before considering any investment, it’s essential to understand the risks involved. Investing in privately held companies, such as Barstool Sports, can be inherently risky due to the lack of liquidity. Without a public market to buy or sell shares, it can be challenging to exit your investment if needed.

Additionally, investing in media companies like Barstool Sports can be volatile, as the success of the business often relies on factors such as audience engagement, advertising revenue, and partnerships. It’s crucial to assess the company’s financial health, growth prospects, and competitive landscape before making any investment decisions.

Furthermore, it’s important to diversify your investment portfolio to mitigate risks. While Barstool Sports may be an exciting investment opportunity, it’s essential to consider it as part of a broader investment strategy rather than putting all your eggs in one basket.

The Future of Barstool Sports

As Barstool Sports continues to grow and expand its reach, it will be interesting to see what the future holds for the company. With its dedicated fan base and unique content, Barstool Sports has built a strong brand that resonates with audiences. However, the media industry is constantly evolving, and Barstool Sports will need to adapt to stay relevant.

Whether you’re considering investing in Barstool Sports or simply enjoy its content, it’s worth keeping an eye on the company’s developments and staying informed about the latest news and updates. As with any investment, conducting thorough research and consulting with financial professionals can help you make informed decisions.


Investing in Barstool Sports may be an appealing prospect for some investors, given its unique brand and growing popularity. However, as a privately held company, direct investment options are limited. Exploring indirect investment strategies, such as investing in companies that have a stake in Barstool Sports or through funds that hold shares in privately held companies, may provide an opportunity for exposure to this exciting brand.

Remember, before making any investment decisions, it’s crucial to do your due diligence, assess the risks involved, and consult with financial professionals to ensure your investment aligns with your overall investment goals and risk tolerance.