If you are a beginner investor looking to venture into the world of startups and venture capital, one company that may catch your eye is Backstage Capital. Founded in 2015 by Arlan Hamilton, Backstage Capital is a venture capital firm that focuses on supporting underrepresented founders, including women, people of color, and members of the LGBTQ+ community. In this beginner’s guide, we will explore how to invest in Backstage Capital and why it may be a worthy addition to your investment portfolio.

The Mission of Backstage Capital

Before diving into the investment process, it’s important to understand the mission and values of Backstage Capital. At its core, Backstage Capital aims to democratize venture capital by investing in underestimated founders who have been traditionally overlooked by the industry. Their mission is to support underrepresented entrepreneurs and provide them with the resources and opportunities needed to succeed.

Types of Investments

Backstage Capital primarily invests in early-stage companies that align with their focus on underrepresented founders. As an investor, you have the opportunity to participate in funding rounds for these startups. Typically, Backstage Capital invests in companies that are seeking seed or series A funding. These early-stage investments can be more volatile and carry higher risks but also have the potential for significant returns.

Investment Criteria

When considering investment opportunities with Backstage Capital, they have specific criteria that they look for in potential portfolio companies. While these criteria may vary, some common factors include:

  • Underrepresented founders: Backstage Capital prioritizes companies led by founders who identify as women, people of color, or members of the LGBTQ+ community.
  • Market potential: The company must target a scalable market with significant growth potential.
  • Product differentiation: The product or service offered by the startup should stand out from competitors and provide a unique value proposition.
  • Founder vision and expertise: Backstage Capital seeks founders who are passionate, knowledgeable, and capable of executing their business plans.

How to Invest

Now that you understand the mission and investment criteria of Backstage Capital, let’s explore how you can invest in their fund. Currently, Backstage Capital operates a syndicate model, where individuals can invest directly alongside the firm. Here are the steps to get started:

  1. Create an account: Visit the Backstage Capital website and create an account to gain access to investment opportunities.
  2. Complete the investor profile: Provide the necessary information, including your investment preferences and contact details.
  3. Browse investment opportunities: Once your profile is complete, you will have access to the list of startups seeking funding. Review the companies and their investment terms.
  4. Choose your investments: Select the companies you are interested in investing in and determine the amount you wish to invest.
  5. Submit investment commitments: Once you have made your investment decisions, submit your investment commitments through the Backstage Capital platform.
  6. Complete necessary paperwork: As with any investment, there will be legal paperwork and documentation that needs to be completed. Ensure you review and sign all necessary agreements.
  7. Transfer funds: Finally, transfer the agreed-upon investment amount to Backstage Capital.
  8. Stay engaged: Keep track of the progress and updates from your invested companies through the Backstage Capital platform.

Potential Risks and Considerations

While investing in Backstage Capital can be an exciting venture, it’s important to consider the risks involved. Startup investments are inherently risky and have a higher potential for failure compared to more established companies. It’s crucial to conduct thorough due diligence and assess the investment opportunities carefully. Additionally, consider diversifying your investment portfolio to spread the risk across different asset classes.


Investing in Backstage Capital can not only provide potential financial returns but also contribute to the mission of supporting underrepresented founders in the startup ecosystem. By following the steps outlined in this guide and staying informed about the latest investment opportunities, you can participate in shaping a more inclusive and diverse future for startups.