Augmented reality (AR) is a technology that has been gaining increasing popularity in recent years. It is a technology that overlays digital information onto the real world, enhancing the user’s perception and interaction with their environment. With the rapid development and adoption of AR, many investors are now looking to capitalize on the potential of this technology. In this beginner’s guide, we will explore the various ways to invest in augmented reality and the factors to consider before making an investment.

The Potential of Augmented Reality

Before we delve into the investment opportunities, it is important to understand the potential of augmented reality. AR has the ability to revolutionize several industries, including gaming, healthcare, retail, and education, to name a few. Companies are increasingly incorporating AR into their products and services to enhance the user experience and improve efficiency. The global augmented reality market is expected to reach a value of $140 billion by 2026, presenting a significant growth opportunity for investors.

Investing in Augmented Reality Companies

One of the most straightforward ways to invest in augmented reality is by purchasing stocks of companies involved in the AR industry. There are several established companies as well as emerging startups that are focused on developing AR technologies and applications. Companies like Apple, Facebook, and Microsoft have made significant investments in AR and are poised to benefit from its growth. Additionally, there are specialized AR companies such as Magic Leap and Vuzix, which offer more targeted exposure to the AR market.

When investing in AR companies, it is crucial to conduct thorough research and analysis. Consider the company’s financial performance, competitive positioning, and its ability to innovate in the AR space. Look for companies with a strong track record of revenue growth and a clear strategy for capitalizing on the growing demand for AR. Keep an eye on their partnerships and collaborations, as these can significantly impact the success of their AR endeavors.

ETFs and Mutual Funds

If you prefer a more diversified approach to investing in augmented reality, exchange-traded funds (ETFs) and mutual funds can be good options. These investment vehicles pool together funds from multiple investors and invest in a portfolio of AR-related stocks. By investing in a fund, you gain exposure to a wide range of companies in the AR industry, mitigating the risk associated with investing in individual stocks.

There are a few AR-focused ETFs available in the market, such as the ARK Next Generation Internet ETF and the Defiance Next Gen Connectivity ETF. These funds invest in companies involved in various cutting-edge technologies, including augmented reality. Similarly, some mutual funds have a specific focus on technology or innovation, which may include investments in AR companies. It is advisable to carefully review the fund’s holdings and performance before making an investment.

Startups and Venture Capital

Another avenue for investing in augmented reality is by participating in the startup and venture capital ecosystem. Many startups are working on innovative AR technologies and applications, and early-stage investments in these companies can offer significant returns if they succeed. However, investing in startups carries a higher risk compared to investing in established companies.

As an individual investor, getting direct access to startup investment opportunities can be challenging. One way to overcome this hurdle is by investing through angel syndicates or crowdfunding platforms that specialize in AR startups. These platforms allow individual investors to pool their funds and invest in a diversified portfolio of startups. It is important to thoroughly evaluate the startup’s business model, team, and market potential before making an investment.

Investing in AR Hardware and Software

In addition to investing in AR companies, it is also possible to invest directly in the hardware and software components that power augmented reality experiences. This includes companies that manufacture AR headsets, display technologies, cameras, and tracking devices. These companies play a crucial role in enabling the adoption and advancement of AR technology.

Investing in AR hardware and software providers requires a deep understanding of the industry and its key players. Identify the companies that are well-positioned to benefit from the increasing adoption of AR and have a technological edge over their competitors. Consider factors such as the company’s product roadmap, partnerships, and market share. Additionally, keep an eye on the broader tech landscape, as advancements in related fields like artificial intelligence and computer vision can have a significant impact on the AR industry.

Real Estate and Retail Opportunities

As augmented reality becomes more mainstream, it is creating new opportunities in real estate and retail. AR technology can be used to create virtual tours of properties, allowing potential buyers to visualize the space without physically visiting it. This can significantly enhance the real estate buying experience and potentially increase sales.

Retail is another industry that is leveraging AR to provide immersive shopping experiences. AR applications can allow customers to try on virtual clothing or visualize furniture in their homes before making a purchase. Investing in companies that are at the forefront of integrating AR into real estate and retail can be a lucrative opportunity.

Government and Defense Contracts

While not as accessible to individual investors, government and defense contracts provide another avenue for investing in augmented reality. Governments around the world are increasingly recognizing the potential of AR for defense and training purposes. Companies that secure government contracts for AR-related projects can experience a significant boost in revenue and market value.

Investing in companies that have a strong presence in the defense sector and are actively pursuing AR contracts can yield promising results. However, it is important to note that investing in defense contracts carries its own set of risks and requires a thorough analysis of geopolitical factors and government spending trends.


Augmented reality is a technology that holds immense potential and presents attractive investment opportunities. Whether through investing in AR companies, ETFs, startups, hardware/software providers, real estate/retail applications, or government contracts, investors can gain exposure to this transformative technology. However, it is important to approach investing in augmented reality with caution and conduct thorough research before making any investment decisions. The AR industry is still evolving, and success in investing requires a deep understanding of the technology, market dynamics, and the specific industry sub-segment one chooses to invest in.